The hooded mentor levitating in meditation, saber held level

Hey, I'm Rich · The Systems Jedi

Less babysitting. More systems

I help coaches and consultants turn the work that keeps coming back into systems that run on their own, so you get your time back. No code. A human still in the loop.

Anyone else?

You tried AI. Now you're babysitting it

Let's be real. You asked ChatGPT for help, it was kind of great, and then nothing changed. You still chase the same follow-ups, copy the same notes between the same tools, and rebuild the same report every Friday.

Here's the deal: busywork isn't one problem. It leaks out of your week in a few predictable places, and each one needs a different fix.

Quick win

Fire your busywork, not your people

Tick what you'd hand over tomorrow. That's your starting list, and the free manual shows you how to fire the first one.

Hours are example estimates. Use your own.

Pick the work you’d fire first.

Show me how
Ebook cover: Diagnose, Design, Deploy, and Scale. The Systems Jedi Operating ManualFree · PDF

Free manual

The Systems Jedi Operating Manual

The four-step method I use on every build, written down so you can run it on your own business this week.

  • Diagnose the work that keeps coming back
  • Design the one fix worth making first
  • Deploy it with a human still in the loop
  • Scale what works, one workflow at a time
Send me the free manual →

How it works

One method. Four steps. Repeat

I don't start with tools. I start with the work, find what's true, and fix one thing at a time. The manual teaches it.

Step 1

Diagnose

Find the source of truth and the work that keeps coming back.

Step 2

Design

Decide what has to work on day one, and park the rest.

Step 3

Deploy

Build it, test it on real inputs, keep a person checking.

Step 4

Scale

Once it works, repeat it. One workflow at a time.

Proof

Systems I've built still run years later

~100new locations a year, onboarded on integrations I built for a national childcare operator a decade ago
SoldChirp Media, the HubSpot agency I co-founded and grew, acquired in 2022
100sof AI agents built, and an agentic organization run in public
“Because of these systems we're able to move faster in M&A than we've ever been able to, which puts us ahead of our competition.”National childcare operator

Psst

I build the structure underneath

At fourteen I broke my back and was told I'd never walk again. I learned to walk, then to run. I've been building things the hard way ever since.

I won Skills Canada in design, sold my first studio at seventeen, then co-founded a HubSpot agency and sold it in 2022. Now I build systems, apps and AI agents for people who want to keep earning without the overwhelm, and I write about what breaks along the way.

Trust is architecture

Let's go

Bring order to your tech

Start with the free manual. Pick the first thing to fire. Your Friday will thank you.